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    Welcome to my site
    Darren Nesbitt
  • Creative - Professional - Passionate
    Strategist

About Me

Photo of Social Media Strategist Darren Nesbitt

Darren Nesbitt

Social Media Strategist

A day without something new is wasted.

Hey, I'm a social media strategist and planner based in New York.

Most of my experience has been with Consumer Packaged Goods (CPG) clients. I'm hoping to broaden that experience and push my planning and analyzing skills to the next level.

But you're not here to read about that right? My personal passions are TV dramas (Walking Dead, HTGAWM, Downton Abbey...etc.) FPV Drone Racing and indie southern rap artists on Soundcloud. I'm usually live-tweeting shows, searching Tumblr for inspiration, collecting high-protein meal recipies on Pinterest and digesting the top Twitter news before my head hits the pillow. I'm immersed in social outside in and outside of work.

  • Email : Darrencnesbitt@gmail.com
  • Website : www.KnowNesbitt.com
  • Address : New York, NY

Always-On Social

Lead ongoing social media efforts across multiple platforms. Integrate overall campaign goals into social content. Guide community managers, creatives and Producers in execution of long lead quarterly content calendars and campaigns.

Strategy

Using research and all other available resources to inform creative approach to campaigns in the social space. Briefing creative teams on always-on or specific projects. Writing social playbooks and brand guidelines for community management.

Reporting

Analyze performance based on quantitative and qualitative data pulled from platforms and tracking software. Delivering insights and key-findings in vibrant concise presentations made in Powerpoint or Apple Keynote.

My Work

I am available for Freelance

Hire Me  Download Resume

My Resume

  • Present
  • Edelman Digital

    Associated Communications Planner

    • Strategist for Comcast Xfinity, iRobot (Roomba) and eBay social media
    • Brief creative teams on always-on social and campaign content.
    • Integrate new strategies and tactics for content creation.
    • Informing channel strategies for campaigns and activations 2016 to Present

  • Marina Maher Communications

    Social Media Strategist (Freelance)

    • Social Media Strategist for Head   Shoulders (P G) and Covergirl.
    • Lead two community managers in the execution of social activations and always-on engagement.
    • Integrate new strategies and tactics for content creation, scheduling and engagement for quarterly content calendars.
    • Support senior digital team with insights drawn from past data and ongoing findings that inform project roadmaps. 2015 to Present

  • Droga5

    Social Media Strategist

    Junior strategist guiding social storytelling for Honey Maid, Belvita and Smartwater.
    • Research, write and conduct creative briefings for creative teams.
    • Lead community manager in the execution of all social actions including campaign activations and always on content.
    • Support senior strategist by developing client-facing deliverables such as quarterly strategies and point-of-view presentations.
    • Monitor the social landscape and respective industries of each brand for opportunities that will add value to their presence across Facebook, Twitter, Instagram, Pinterest and Tumblr.

    2014 to NOV 2015
  • TBWA\Chiat\Day

    Community Manager

    • Develop creative briefs for social content calendars that capitalize on cultural happenings, campaign tie­‐ins and integrated pushes for Planter’s, Kraft and Los Hermanos Vineyards.
    • Manage the flow of social content creation between planners, strategist, copywriters and art directors.
    • Engage with fans across networks on daily engagement and customer service response escalation.
    • Deliver analytics reports detailing engagement, social campaign performance and competitor bench­marking.

    NOV 2013 MAY JUN 2014
  • Education
  • BS Communications

    University of Missouri - St. Louis

    Bachelor of Arts Degree, Communications; Certificate of Public Relations Graduation: May 2011

    2006 - 2011

My Clients

Some of my clients

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