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Nice To Meet You, I'm
Darren Nesbitt

About Me

My photo

Darren Nesbitt


When asked "Who are you?" Some are swift with a formulaic elevator speech or resume oration. I am not that person and this is not that answer.

Hello, I'm a Social Media Strategist and Fashion Designer living in New York. I have over 4 years of experience in community management and strategy. I'm also self taught in garment construction and technical design layout using Adobe Illustrator.

I’m a young man that enjoys waking up to funny radio gossip while thumbing down my social feeds. Experiencing something new every day drives me to lead a meaningful life. Whether it's an inspiring TED talk or the latest McQueen fashion show, surprising the senses always brings about great things! Social Media, Brand Strategy and Fashion excite me!



Happy Clients


Years Experience


Creative Briefs Written


Klout Score

Social Strategy

With any strategy, key facets of your: business, market and customers must be studied and defined. Overlaying the reality of these facets brings about clarity in knowing where to be social, what to communicate and best practices for doing so.

Community Management

Creating editorial calendars, scheduling content through services such as Hootsuite, Salesforce, and monitoring consumer inquiries. Corresponding with brand, account and creative teams.

Metrics Reporting

Taking results from social campaigns and pulling insights that communicate overall changes, successes and opportunities for improvement. Nuvi, Radian6, Simply Measured, and Netbase are a few of the programs I'm familiar with.

My Works

My Skills



Enhancing photos, applying graphic/text, and creating simple animated gifs.



Creating brand pages, managing admin functions, scheduling posts, managing ad accounts.



Promoted (paid) tweet targeting and monitoring, trend and engagement monitoring using Hootsuite and various other software.



Daily personal use and experience with managing brand pages.



Creating and managing pages. Engaging with fan communities.



Manage boards for multiple brands. Driving coupon engagement and brand affinity.

  • Creative Strategy
  • Leadership
  • Interpersonal Communication
  • Account Planning
  • Community Management
  • Project Management

I am available for Freelance

Hire Me   Download Resume

My Resume

  • Present
  • Droga5

    Social Media Strategist

    • Research, wrote and conduct creative briefings for our social creative teams.
    • Manage the flow of social content creation between planners, strategist, copywriters and art directors.
    • Lead community manager in the execution of all social actions including campaign activations and always on content.
    • Support senior social strategist by developing client facing deliverables such as quarterly strategies and point-of-views.
    • Monitor the social landscape and respective industries of each brand for opportunities that will add value to their presence across Facebook, Twitter, Instagram, Pinterest and Tumblr.

    JUN to Present
  • TBWA\Chiat\Day NY

    Community Manager

    • Develop creative briefs for social content calendars that capitalize on cultural happenings, campaign tie-ins and integrated pushes for Planter’s, Kraft Dressings and Los Hermanos Vineyards.
    • Manage the flow of social content creation between planners, strategist, copywriters and art directors.
    • Engage with fans across networks on daily engagement and customer service response escalation.
    • Deliver analytics reports detailing engagement, social campaign performance and competitor bench-marking.

    NOV 2013 to JUN 2014
  • Avrett Free Ginsberg (Contract)

    Social Media Strategist

    • Creative strategist and community manager for Prestige brands such as Clear Eyes, Dramamine and BC Headache Powder.
    • Created and scheduled content calendars for three brands across two networks (Facebook & Twitter).
    • Monitored and engaged with followers with content that resonates and drives brand recollection.
    • Delivered monthly and quarterly analytic reports on fan growth, ad spend, and competitor bench-marking.
    • Developed campaign ideas that integrate long lasting social media engagement with above the line advertising efforts.

    AUG 2013 to OCT 2013
  • Just Bloom

    Junior Brand Strategist

    • Utilized all resources available to inform and guide the women’s 40+ beauty box subscription company in the launch of their online business with their target’s needs in mind.
    • Wrote one page reports and POVs on competitors, market news, and B2B opportunities for client.
    • Worked with front end web developer and social media manager to insure all content and channels fit within strategic guidelines.
    • Used Basecamp and Trello project management software to monitor status of tasks and projects related to client’s website launch, marketing efforts, and sample acquisition.

    MAR 2013 AUG 2013
  • Sapient Nitro

    Associate Project Manager (Contract)

    • Ensured that our remote IT team in India followed up on all digital initiatives of Kellogg’s global brands during the increased activity of the 2012 Olympic Games.
    • Tracked operations of Kellogg’s global website launches, deployments, updates, and issues through online and desktop management software AtTask.
    • Conducted weekly status meetings with IT producers and stakeholders to verify metrics.
    • Consolidated metrics data into easily read charts and graphs highlighting key takeaways.
    • Published weekly and monthly dashboard reports of metrics data in the form of PowerPoint deck to the C-suite executives of Kellogg’s

    JUN 2012 to AUG 2012
  • Education
  • Bachelor of Science Communications

    University of Missouri - St. Louis

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    2012 - 2013

My Clients

Some of my clients

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